Reasons Love and Hate will steal your heart

Chances are, every one of us has a drawer full of lingerie, and chances are, out of that whole collection of favourite bras, each of us has a top 3 that we wear most often. We can promise you that once you step into the world of Love and Hate, your top picks will bear exactly that name.

Comfort without compromise

If lingerie can be called our ‘second skin’, then at Love and Hate we do everything we can to make it exactly that. Aesthetics, quality and comfort matter equally to us, and we never compromise on any of them. We believe that well-chosen lingerie supports you in every situation. And good lingerie is the kind you forget you're wearing, yet fantasise about while you have it on. That's why we spend days and nights designing the most interesting styles, which appeal first to your sense of sight and then to your sense of touch - and why we place such importance on the quality of the fabrics we use for our designs. But the quality of lingerie fabrics alone isn't everything. All the magic happens in the hands of the true masters of the craft, women and men, whom we work with. Here, too, we never compromise - Love and Hate lingerie is handmade by the finest craftspeople in Łódź, and we can assure you that mass production will never replace them. Our Masters, just like us, believe that lingerie simply needs heart. What's more, the Love and Hate team of testers are demanding women who know what they want, love to experiment, set a high bar for the quality of our products and are thoroughly diverse. They're us, our friends and our customers - we never rest on our laurels; instead, we learn from every piece of feedback, strive for perfection in every category and listen to what women need.

Lingerie just like you

Would you describe your style as minimalism personified, yet you like to show a little edge? Or perhaps in your wardrobe ‘more is more’? Whatever axis your style orbits around, you'll find it reflected in Love and Hate. Why? Because we're women too, and we respect our ever-changing nature. We completely understand that during a busy day you want, above all, to feel comfortable, but at the same time lingerie should be more than a structure that supports your bust and a garment that covers your bottom - it should also be that certain something that gives you confidence. Our bestsellers in this category are the ultra-comfortable Jill and Frances cotton lingerie sets, which are sure to become your best friends for years to come. When it's time to relax and enjoy a moment to yourself or for two, lingerie should make an impression - first and foremost on you - and turn up the good vibes and the imagination. Here, our secret weapons are the Caffe Latte, Magic and Lara sets, which subtly leave room for fantasy. Getting ready for a big night out? Stunningly embellished lace lingerie sets will give you a solid foundation to feel even more special. Or maybe, day to day, you simply prefer lingerie that becomes your spicy little secret under your everyday outfit? At Love and Hate, we love challenges like that! And lingerie for secret temptresses is our speciality. If that sounds like you, you're sure to make friends with our Rosanne, Mija and Florence lace lingerie sets. And these are just some of the ‘girls’ who are just like you! You really must meet!

Lingerie that leaves no one out

At Love and Hate, we believe there are no good or bad sizes. Every lingerie size is feminine. That's why our size range goes far beyond artificially set standards. We want every woman who looks at lingerie she adores to never have to go without. We believe that well-fitting lingerie boosts confidence, which is why we offer an extensive range of cup sizes from A to H, so that none of us ever has to say: ‘It's not for me’. Everyday, ultra-sexy or richly embellished - all lingerie is for you!

Lingerie straight from the catwalk

We're as much in love with fashion as we are with lingerie, so we constantly follow the latest trends from catwalks around the world and from Instagram, so that the hottest ones are reflected in our sets. More and more often, lingerie is no longer something to hide, but an equal part of an outfit that we want to show off. That's why slip dresses, which work perfectly both in bed and as slips, are worn in the evening with heels, delicate jewellery and a baguette bag. Sheer bras with contrasting trims are a piece you won't want to cover up - trendsetters wear them with oversized blazers and miniskirts or wide-leg jeans. Lace bras, meanwhile, are having a Parisian moment, peeking out from under button-up cardigans. We try to translate fashion trends into the language of lingerie so that we can play with them even more. If you love fashion as much as we do, you'll find it at Love and Hate.

Local masters of lingerie-making

Love and Hate is a Polish lingerie brand, so we're keen to draw on the potential of the brilliant craftspeople around us. We know that supporting local talent matters to our customers too. That's why, from the very beginning, we've worked with sewing workshops in Łódź, where skilled professionals with many years of experience know exactly how to use even the finest seam to best accentuate the cut of the lingerie without losing the charm of the most intricate lace, while constructing and sewing it so that wearing it is pure pleasure, with no scratchy surprises. Our priority is that everyone who works with us is employed on decent terms, that their workplaces meet the proper standards and that their pay is fair. Every day we learn something new from each other, challenge ourselves and celebrate every Love and Hate label we sew in, which, thanks to our joint efforts, we can proudly mark ‘Made in Poland’.

A brand that's just getting started

If you've already had the chance to discover the quality of Love and Hate, just imagine what will happen once we really get going. Lingerie, slips and swimwear are only the beginning of our plans to change the way people approach the art of lingerie-making. Our priority will always be lingerie in which quality, aesthetics and comfort come first. We know exactly what our customers expect - comfort, beauty and the highest standards - but we never let things get boring! And at Love and Hate, one doesn't rule out the other. Since our first collections have set the bar so high, we promise you that as we expand our range with new pieces, we'll always stay true to Love and Hate values.